Every recruiter knows why candidates need to build a personal brand and importance for businesses to communicate the company’s culture effectively. However, not all recruiters look after their own personal image and take the time to create a reputation of excellence. But why should they?

Firstly, recruiters should invest time in building a positive personal brand because it will make their jobs more pleasant. One of the main challenges that recruiters are facing is the high cost per hire, and they sometimes fail to justify the time spent on administrative aspects. Here is where paying attention to build a strong personal brand can play an important role, making the recruitment process much more effective.