If you’re hiring, the power of social media cannot be ignored. But how do you tailor a job role advertisement to look attractive, interesting, and perform on the various top social networks? It’s not a matter of just copying-and-pasting the same text into your social media planner, you need a clear strategy.

Here are tips for each of your favorite social platforms to make sure your recruitment ad is seen by the right type of candidate.

More and more companies and organizations are now stepping outside the realm of traditional job seeking platforms and publications and are posting job advertisements on social media.

Recruiter Tiffany Black points out, “You want to be where the most qualified, talented, and largest pool of applicants are. Human resources can leverage social media to tap in to potential recruits.”